Simple Steps, Radical Rewards
Together with the Drova team we conceptualised a new brand to launch a SaaS platform focussing in the Compliance, ESG and Risk Management sector. Helping every company to thrive by putting sustainability and resilience at the heart of their strategy. Developing a strong relationship with the team allowed us push the original brief and create strong foundations for there ambitious future.
What we did
Brand strategy
Brand identity
Tone of voice
UI Design
Photography
Brand Guidelines
Production
Event display
Campaign strategy
Office Environment
Client
Drova
Year
2025
The Brief
Ex-Ansarada founders Sam, Rachel and Andrew have sold their shares and started a new venture called Drova. They took the opportunity to step away from the world of Deals and go all in on helping companies thrive in their growth journeys, achieving greater levels of resilience and sustainability as they go.
Drova needing a new brand to launch a SaaS platform focussing in the Compliance, ESG and Risk Management sector, that’s where we stepped in.
Our Approach
The name Drova is inspired by the Australian term "Drover," trusted by many to guide and move valuable resources through challenging landscapes to safer, more prosperous destinations.
Like a Drover, Drova is committed to helping you navigate complex challenges, mitigate risks, and proactively move towards better outcomes.
With an Australian inspired palette and tonal spirit, the brand talks directly about the issues ahead, leading the way through complexity into more sustainable and responsible futures. Navigational language, such as radars and map grids played a part in bringing the identity to life.
Our language is based around the duality, telling two sides of the story, the purpose and the profit. This amplifies our message, simple steps to radical rewards. Drova’s ambition is to help businesses become more resilient with a focus on doing more good in the world.
Consistency across their internal and external touchpoints was also addressed and also making the design of collateral much more streamlined.
“The new Drova brand has developed into everything we hoped it would be, it’s now launched globally. The team at Morgan&me were with us every step of the way.”